How To Write a Cover Letter That Gets Noticed
A good cover letter turns a generic application into a personal pitch. It tells the employer why you — specifically — are right for this role. Here is how to write one that gets read.
What a cover letter is for
Your CV lists what you have done; your cover letter explains why it matters for this job. Keep it to one page, three or four short paragraphs, and make it specific to the company and role.
Step-by-step structure
- 1Address it to a person if you can find their name; otherwise use "Dear Hiring Manager".
- 2Opening: state the role you are applying for and one sentence on why you are a strong fit.
- 3Middle: connect 2–3 of your skills or achievements directly to what the job advert asks for.
- 4Show you understand the company — mention something specific about them.
- 5Closing: thank them, say you would welcome an interview, and add your contact details.
A simple template you can adapt
Dear [Name], I am applying for the [Job Title] position advertised on NextStep Careers SA. With [your key strength/qualification], I am confident I can contribute to [company goal]. In my previous role/studies I [specific achievement], which directly relates to [requirement from the advert]. I admire [something about the company] and would be excited to bring my [skill] to your team. Thank you for considering my application — I would welcome the opportunity to discuss it further. Kind regards, [Your name and contact details].
Practical tips for South Africa
- Never send the exact same letter to every employer — tailoring takes 5 minutes and makes a big difference.
- Match the tone of the company: professional for corporates, slightly warmer for NGOs and startups.
- Keep it to one page and avoid repeating your whole CV.
- Name your file clearly, e.g. "Cover_Letter_Thabo_Mokoena.pdf".
Frequently asked questions
Do I always need a cover letter?
If the advert asks for one, always include it. Even when optional, a short tailored letter helps you stand out from applicants who skip it.
How long should it be?
One page maximum — ideally three to four short paragraphs that a busy recruiter can read in under a minute.
What if I do not know the hiring manager's name?
"Dear Hiring Manager" or "Dear [Company] Team" is perfectly acceptable and professional.
Key takeaways
- A cover letter explains why your experience fits this specific role.
- Keep it to one page with a clear opening, middle and close.
- Always tailor it to the company and the advert.
- Pair it with a strong CV and send both as PDFs.